Target audience demographics

Here's a quite overdue more detailed demographics of the target audience.

The primary audience is for youth. Potential AIESECers and current members of AIESEC. The secondary audience is corporates that are partners and stakeholders of aiesec. However for this website we will focus on the primary audience. but we will keep the secondary audience in the back of our minds as well.

Current AIESECers and the Kind of youth AIESEC targets are

1. Dynamic young people, of the age limit between 18-30

2. University Students, Graduates and Post Graduates

3. Individuals that are interested in

• Leadership
• Entreprenurship
• Working in the industry even before graduating
• Living in diversity and want to expand their worldview.

Most of these I am able to convay as I am an aiesecer myself. Lets hear what heads of large corporates have to say about AIESECERS

"In our experience, AIESEC students possess exactly the qualities we are looking for: international and intercultural awareness, integrity, intuition and communication skills. We are always happy to have talented, committed and open-minded AIESEC students on internships with us and to share their spirit which enriches the corporate culture tremendously.”
Dr Peter WuffliChief Financial Officer, UBS

"I am convinced that AIESEC is our most direct link to tomorrow’s business leaders. These training opportunities will become a stepping stone for bright, ‘can-do’ people to join DHL and learn, advance, and one day lead."
Uwe DoerkenCEO, DHL Worldwide

“AIESEC, in my view, is the dominant organization at the university level committed to global personal and professional development. Our partnership with AIESEC has brought incredible energy, depth and breadth to our firm.”
Richard L. BairdGlobal Human Capital Leader, PricewaterhouseCoopers

So overall if we could sum these all up into a group of keywords about our target audience it would be

global - Intercultural - talented - open minded - internship - business minded - leadership - proffesional - energetic - Youth - University

I will be using these as a guide to base my design on. not forgetting to maintain the aiesec branding at all times.

References

http://www.aiesec.org/
http://www.aiesecua.be/organizations
http://www.aiesec.ca/york/endorsements/
http://www.aiesecmichigan.com/company.html